We joined forces with Studio Butch and Weiden + Kennedy to bring this week long, HBO pop-up to life in SoHo. Dubbed “The Inspiration Room”, it featured an interactive installation of women’s stories brought to life via various media and art instal- lations. Events took place each evening and the cafe was open daily for tea.

We worked with a programmer to create an activation featuring printers that continuously output women’s stories throughout the entire event. A larger-than-life book filled with diary-like entries, which guests could actually flip through, anchored the room.

Every inch of the space was meant to give a voice to women and be an opportunity to tell their stories.This included actual diaries (old as well as modern day) and a wall of journals feauturing submissions from women all over the country specifically for this event.

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